If you want to prevent specific customers from being evaluated for VIP tiers - without adjusting them one by one - you can use Shopify customer tags. 

Any customer with the specified tag will be excluded from the VIP program automatically.

1. How to use the tag based exclude feature

Step 1

Add the exclusion tag in Shopify

  • Go to Shopify admin → Customers → open the customer's profile → add your chosen tag in the Tags field → save.
  • You can use any tag name. For example: no-vip, wholesale, staff, excluded

Step 2

Open your VIP program settings in Flits

Navigate to Apps → Flits → Setting → Loyalty settings → Customer eligibility → Exclude customers from the VIP program section.

Step 3

Enter the tag in the Exclude customers from the VIP program field

Type or paste the same tag you applied in Shopify into the Add tags field under Exclude customers from the VIP program. Press Enter to confirm.

Step 4

Save your settings

Save the page. The exclusion takes effect on the next tier evaluation or recalculation.

2. What happens to excluded customers

  • They are not evaluated for VIP tiers.
  • They do not appear in tier member counts.
  • They do not receive tier entry rewards.
  • They can still earn and redeem loyalty points normally.
  • If they are later removed from the exclusion tag in Shopify, they will re-enter the VIP evaluation on the next recalculation.

Note: This exclusion applies at the program level and affects all customers sharing that tag at once. To exclude a single customer without tagging them, use the individual Update tier flow described in Managing a customer's VIP tier manually.

Need help with manual VIP adjustments?

For assistance or additional information on the VIP program, our team is available at  support@getflits.com .