Overview

Flits Wishlist integrates directly into Shopify’s Legacy Customer Accounts and New Shopify Customer Accounts, giving returning customers an easy way to access their saved items. This improves repeat session engagement, reduces friction, and creates a smoother path from browsing → wishlist → purchase.

This article explains how to enable wishlist visibility in both account types and what shoppers can expect to see.

1. Display Wishlist in Legacy Customer Accounts

Legacy (classic) Shopify customer accounts remain widely used, especially by long-standing merchants. Enabling wishlist here places a direct link inside the account dashboard.

How to enable:

  1. Open Flits Wishlist

  2. Navigate to Wishlist Settings → Customer Account Integration

  3. Enable Show Wishlist in Legacy Customer Account

  4. Save changes

What customers see:

  • A Wishlist link appears in their account menu

  • Clicking it opens the main Wishlist Page

  • Saved items (products + variants) appear with options to remove or add to cart

This is ideal for stores with high returning customer traffic.

2. Display Wishlist in New Shopify Customer Accounts

Shopify’s new account experience uses an embedded app-block structure. Flits fully supports this system.

How to enable:

  1. In Flits Wishlist, click Add App Block

  2. Shopify opens the Customer Account Editor

  3. In the left panel, select Profile

  4. Scroll to App Blocks

  5. Add Flits Wishlist block

  6. Click Add to Menu

  7. (Optional) Edit the label (e.g., “My Wishlist”)

  8. Save changes

What shoppers see:

  • A wishlist link integrated directly into the new Shopify account UI

  • A consistent experience across desktop and mobile

  • Saved items with images, variants, prices, and add-to-cart actions

3. Benefits of Enabling Wishlist in Customer Accounts

Better Customer Experience

Customers expect their saved items to be available whenever they return to their account.

Higher Conversions

Returning users often resume their purchase journey through their wishlist rather than browsing again.

Improved Engagement

Customers are more likely to maintain and update their wishlist when it's easy to access.

4. Troubleshooting

Wishlist link not appearing in legacy accounts?

  • Verify the toggle is enabled

  • Make sure theme embed is active

  • Confirm you’re checking a logged-in customer session

Wishlist not visible in new accounts?

  • Ensure the app block was added under Profile

  • Save theme editor changes

  • Check if your store has access to Shopify’s new accounts

Next Step

Now that wishlist is available from customer accounts, let’s configure general wishlist preferences to refine the user experience.

Continue to: Setting General Wishlist Preferences & Behavior


For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.