Overview
General Wishlist Preferences allow you to control how customers interact with wishlist across your storefront. These settings help shape the overall experience—how guests behave, how items move between wishlist and cart, and how customers return to the shopping journey.
This article explains each preference, why it matters, and when merchants should adjust it for optimal performance.
1. Guest Wishlist Behavior
Guest Wishlist determines what happens when a shopper who is not logged in adds an item to their wishlist. Flits supports multiple modes depending on your acquisition strategy and UX preferences.
Available Modes:
A. Allow Guests to Wishlist Without Login (Recommended for Conversion)
Guests can add items immediately
No blockers or forced login
Best for maximizing engagement
When to use:
Stores with high new visitor volume (fashion, beauty, lifestyle).
B. Prompt Guest to Enter Email
Popup appears asking for email
Optionally continues without account creation
Helps start building an email list
When to use:
Stores focused on collecting more email leads.
C. Redirect Guests to Login / Signup
Wishlist requires authentication
Customers must log in before saving items
When to use:
B2B stores, wholesale catalogs, gated content sites.
2. Stay on Wishlist Page After Adding Product to Cart
This setting controls post-action navigation when customers add wishlist items to the cart.
Option: Stay on Wishlist Page
Customer remains on wishlist
Ideal when shoppers save multiple items and add them to cart one by one
Option: Redirect to Cart Page
Customer moves directly to checkout funnel
Best for high-intent or urgent purchase flows
Recommendation:
Use Stay on Wishlist Page for discovery-driven stores (fashion, cosmetics).
Use Redirect for functional products or limited-inventory stores.
3. Remove Item from Wishlist After Adding to Cart
When enabled:
The item disappears from wishlist after being added to cart
Helps keep wishlist clean and reduces duplicates
Why merchants use this:
It prevents confusion during checkout and reflects a cleaner buying journey.
Default: Off (does not remove automatically)
4. Enable Wishlist Count
Controls whether customers see the number of items currently in their wishlist.
Display Options
No count
General wishlist count
Button-specific count
Why it helps:
Wishlist count acts as subtle social proof and reminds customers to revisit their saved items.
5. Restrict Wishlist to Specific Sales Channels
If your Shopify store uses multiple sales channels, you can control where wishlist is available.
Use cases:
Disable wishlist during wholesale events
Enable only on online store, not POS
Restrict on password-protected preview stores
(Feature available depending on store configuration.)
6. Theme Integration Preferences
Includes:
Use Shopify Theme Font
Ensures wishlist texts inherit your global font settings.Apply theme styling overrides
Improves brand consistency when using highly customized themes.
7. Testing Your Preference Settings
After updating preferences:
Open your storefront in an incognito window
Test guest behavior
Add multiple wishlist items
Test add-to-cart actions
Compare mobile vs. desktop UX
Confirm analytics are recording properly
8. Troubleshooting Preference Issues
Guest wishlist not working?
Ensure guest mode is enabled
Check if third-party apps block cookies
Cart actions not behaving as expected?
Confirm both the wishlist and cart settings reflect your desired behavior
Wishlist count not updating?
Re-save theme embed
Hard refresh browser (Shift + Cmd/Ctrl + R)