Overview
The Wishlist Page is where customers review all their saved products, compare options, and move items to cart. Flits automatically creates this page for you, and you can customize its layout, appearance, and user interactions to match your brand and improve conversion flow.
This article explains each configuration option and how to optimize the Wishlist Page for your store.
1. Wishlist Page Layout Options
Flits allows you to choose how saved products appear:
Grid Layout
Displays items in a multi-column layout
Ideal for fashion, beauty, home décor
Shows more products at once
Table Layout
Rows with structured information
Ideal for B2B, tech, and product catalogs with detailed specs
Grid Per Row
Controls how many products appear per row in grid layout.
Typical values: 3, 4, or 5 columns, depending on theme width.
2. Remove Icon Style
Choose how customers remove items from wishlist:
Filled Icon (Recommended)
Clear and familiar interaction pattern.Cross Icon
More compact, works well in minimalist layouts.
3. Add-to-Cart Button Type
Control how customers move items from wishlist to cart:
CTA Button
Large, visible button
Maximizes conversion
Works best for fashion and consumer goods
Icon Button
Compact and minimal
Ideal for design-heavy themes or limited space
Tip:
CTA buttons typically drive more product-to-cart conversions.
4. Wishlist Launch Location
Determine how customers access their wishlist:
Header Menu
General location recommended for most stores.
Navigation Menu
Best for themes with large mega-menus or multi-level navigation.
Customers expect the wishlist to be easy to find, similar to the cart.
5. Interaction Behavior
Wishlist items on this page support:
Remove from wishlist
Variant selection (if applicable)
Add to cart
Navigate back to product detail
Every action recorded here appears in your Wishlist Activity Log and analytics.
6. Testing Your Wishlist Page
After configuration:
Open your storefront
Add sample items to wishlist
Visit the Wishlist Page URL (automatically generated by Flits)
Check layout on both desktop and mobile
Confirm variant popup appears where required
Test add-to-cart and remove actions
If the page does not load or appears empty:
Ensure Wishlist Status is ON
Confirm theme embed is active
Check for theme customizations overriding the page template
Next Step
Your Wishlist Page is now configured. Continue to building a smoother journey across all products and variants.
Up next: Setting Up the Product Variant Popup
For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.