Overview

Discounts work best when offered to customers who already show buying intent.

Wishlist data helps merchants identify the right audience and right timing for incentives.

1. When to Use Discounts

A. Customers with High Wishlist Value

High intent + high value = high ROI.

B. Seasonal or Older Inventory

Use wishlist data to move slow or aging stock.

C. Hesitant Customers

Look for customers who added items but never moved to cart.

2. When NOT to Use Discounts

• New releases
  
  

• Bestsellers
  
  

• Products frequently wishlisted and purchased
  
  

• Items that already have strong demand
  

Discounts in these cases reduce margins unnecessarily.

3. Discount Types That Work Well

• Fixed amount discount for lower-value items
  
  

• Percentage discount for medium or high-value items
  
  

• Bundle discounts when customers wishlist items within a collection
  
  

• Limited-time coupons triggered by wishlist events
  
  

4. Email/SMS Discount Best Practices

• Use urgency: “Your wishlist item is selling fast.”
  
  

• Add scarcity: “Only 5 units left.”
  
  

• Include product images and variant name
  
  

• Keep discount modest: 5–10% is often enough
  
  

5. Combine Discounts With Wishlist Analytics

Review:

• Most saved items
  
  

• High-value customers
  
  

• Products saved repeatedly
  
  

Personalized discounts convert better than generic storewide offers.