Overview

Where you place your wishlist button directly affects usage. 

The most successful merchants place wishlist icons where customers naturally interact.

Use this guide to maximize wishlist engagement across product and collection pages.

1. Product Page Placement Best Practices

A. Near the Add to Cart Button (Most Effective)

This is the highest-engagement zone.
Customers who hesitate before buying often choose wishlist instead.

B. Directly Under Product Title

Clean and highly visible.
Works especially well on fashion and home decor stores.

C. Under Price Section

Signals: “Save for later if you aren’t ready to buy.”

D. Beside Variant Selectors

Helpful for multi-variant products (size, color, material).

2. Collection Page Placement Best Practices

A. Top-Right Corner of Product Image (Industry Standard)

Quick, unobtrusive, and familiar to most shoppers.

B. On Hover Only (Minimal UI Design)

Good for clean, modern themes.

C. Always Visible Overlay

Better for high-browse categories where customers compare quickly.

3. Mobile-Specific Best Practices

On mobile screens:

• Ensure icons are large enough to tap
  
  

• Keep them spaced away from cart/quick-add buttons
  
  

• Avoid bottom-center placements on smaller devices
  
  

4. UX Mistakes to Avoid

• Placing wishlist far below ATC (customers never see it)
  
  

• Using unclear icons
  
  

• Hiding wishlist behind dropdown menus
  
  

• Placing icons too close to quick-add buttons
  
  

5. A/B Testing Recommendations

Test placement on:

• 5-10 high-traffic products
  
  

• High-intent categories
  
  

• Products with multiple variants
  
  

Track wishlist usage before → after changes.