Overview
Wishlist activity reveals strong buying intent. Customers who save items are closer to purchase than general browsers.
By understanding wishlist signals, merchants can remarket effectively, prioritize products, and increase overall conversion rate.
This guide explains how to turn wishlist data into actionable revenue opportunities.
1. Identify High-Intent Customers
Wishlist users typically fall into three groups:
A. High-Intent Shoppers
Saved 3+ items → likely to convert soon.
B. Comparison Shoppers
Wishlist items from similar categories → need guidance or incentives.
C. Price-Sensitive Shoppers
Wishlist older-season or high-value items → respond well to targeted offers.
Use Flits wishlist analytics to spot these patterns quickly.
2. Engage Customers With Personalized Remarketing
Wishlist signals are ideal for email, SMS, and push campaigns.
Examples:
“You saved this—it's now back in stock!”
“Price dropped on items in your wishlist.”
“Still thinking about this?” reminder message
When connected to Klaviyo, these events can fire automation flows.
3. Improve Product Pages Using Wishlist Data
Wishlist data helps identify friction points:
Products saved many times but rarely purchased → unclear sizing or shipping concerns
High save count + low conversions → review price competitiveness
Low save count → improve images or descriptions
Use insights to refine PDP content and boost conversions.
4. Use Wishlist to Improve Customer Experience
Wishlist simplifies shopping for your customers:
Lets them return quickly
Reduces decision fatigue
Encourages multi-item purchases
A good wishlist experience = higher returning visitor conversion.
5. Track Revenue from Wishlists
Flits provides potential revenue values to help you understand:
How much demand exists
Which customers are driving it
Which products to prioritize in marketing
This is a powerful indicator of upcoming sales opportunity.