Overview

This view shows detailed wishlist behavior for individual customers. It helps merchants identify high-intent users, evaluate purchase patterns, and personalize email or SMS campaigns.

1. What Customer Insights Include

For each customer:

• All wishlisted products
  
  

• Date added
  
  

• Variant preference
  
  

• Items moved to cart
  
  

• Items purchased
  
  

• Wishlist value
  
  

• Total wishlist activity count
  
  

2. Why Customer-Level Insights Matter

A. Identifying High-Intent Shoppers

Customers with large or frequently updated wishlists are strong targets for promotions.

B. Personalizing Campaigns

Use insights to power:

• Klaviyo flows
  
  

• Email reminders
  
  

• Price-drop notifications
  
  

C. Predicting Purchase Behavior

Customers often purchase items that:

• They recently wishlisted
  
  

• They repeat wishlist multiple times
  
  

• Are part of their seasonal favorites
  
  

3. Example Scenarios

• A customer repeatedly adds size “M” variants → restock planning opportunity
  
  

• Customer wishlists 12 items but buys none → opportunity for discount nudge
  
  

• Wishlists multiple items from same collection → opportunity for bundle promotions
  
  

4. Troubleshooting Customer Insights Issues

If customer data seems missing:

• Check if guest session was merged properly
  
  

• Ensure user accepted cookies
  
  

• Confirm the product still exists and is published
  
  

For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.