Overview
Customer-Level Wishlist Insights allow you to view a detailed, per-customer snapshot of wishlist activity inside the Flits Wishlist → Engaged Customers section.
This view helps merchants understand:
Which products a specific customer has wishlisted
How much potential revenue the wishlist represents
Which wishlist actions the customer has performed
Whether the customer has purchased any of their wishlisted items
The customer’s engagement timeline (add/remove events)
These insights are especially valuable for support teams, retention campaigns, and personalized remarketing.
What You Can See in Customer-Level Wishlist Insights
When you click on any customer in Engaged Customers, you will see the following:
1. Total Number of Products in Wishlist
A count of how many products the customer has saved.
Example:
Products in wishlist: 4
This helps quickly identify high-intent customers with multiple saved items.
2. Potential Sales from Wishlist
A calculated estimate based on the current price of the saved products.
Example:
Potential sales from wishlist: $180.00
This highlights the customer's revenue potential and helps you prioritize follow-ups.
3. Wishlist Product List
A detailed table showing:
Product image
Product title
Variant (if applicable)
Price
A link to view the product
Option for the merchant to add or remove items manually
You can also search within the list if the customer has many saved products.
4. Add Products Manually (Merchant Control)
Merchants can add products to a customer’s wishlist using the Add Products button.
This is useful for:
Customer service (helping shoppers recreate their wishlist)
Moving items from quotes or inquiries to wishlist
Personalized recommendations
Migrating customers from another wishlist app
The product picker allows selecting multiple items at once.
5. Remove Products Manually
Merchants can remove one or multiple wishlisted items using the checkbox next to each product.
This is useful when:
A product is discontinued
Customer requests removal
Cleaning up test data
6. Timeline of Wishlist Activities
A chronological view of customer actions related to wishlist, such as:
“Added to wishlist"
“Removed from wishlist”
Variant-related actions (if applicable)
Each entry includes:
Date
Exact time
Event description
This timeline helps understand customer behavior patterns and interest signals.
Example:
10 December 2025 – 7:24 AM
Navy Sports Jacket – Added to wishlist
7. Customer Profile Information (Side Panel)
On the right side, merchants also see:
Customer Contact
Email
Phone (if available)
Customer ID
Account Details
Customer created date
Marketing subscription status (Email/SMS)
Last activity timestamp
Purchased Wishlist Items
Shows:
Products purchased from wishlist
Total revenue generated from the customer’s wishlist activity
If no wishlist items were purchased yet:
Purchased 0 products ($0)
How Merchants Can Use Customer-Level Insights
This insight helps businesses:
Identify high-intent customers
Customers with many wishlisted items or high potential value are excellent candidates for:
Email nudges
Early access
Personalized offers
Support customers effectively
Customer support can:
Add missing items
Clean up unwanted items
Rebuild wishlists after theme/app updates
Run targeted marketing
Pair with Klaviyo integration to send:
Wishlist reminders
Price-drop alerts
Low-stock alerts
“Complete your wishlist” campaigns
Improve retention
Timeline activity helps understand how often customers engage with the store.
Notes & Best Practices
Adding/removing wishlist items manually does not notify the customer, notifications are handled via marketing tools like Klaviyo.
Potential revenue is an estimate; discounts, taxes, and shipping are not included.
Variant-level wishlist activity is shown only if the variant popup is enabled.
Guest users do not appear in this list unless they convert to logged-in customers.
For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.