Overview
Revenue attribution shows how much revenue was generated by customers who purchased a product after wishlisting it. This helps measure wishlist’s real contribution to conversion and store performance.
1. How Revenue Attribution Works
Revenue is counted when:
Customer wishlists a product
Later purchases that same product
Within a defined attribution window
Flits matches wishlist events with purchase events to assign value.
2. What Is NOT Counted
The following do not trigger attribution:
Purchases made before wishlisting
Purchases beyond attribution window
Items added directly to cart without being wishlisted
3. Why Attribution Matters
It helps merchants understand:
Wishlist-influenced revenue
Which product categories drive highest intent
Whether wishlist increases conversions
How effective remarketing campaigns are
4. Troubleshooting Attribution Issues
If numbers look incorrect:
Ensure event sync is working
Check for guest-to-customer merges
Confirm no other wishlist apps are installed or active
Validate products weren’t deleted or unpublished
For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.