Overview

Flits Wishlist creates a seamless way for shoppers to save items they are interested in and revisit them later. Once enabled, the wishlist button appears on product pages, collection pages, and the wishlist landing page. The feature supports both logged-in users and guests, ensuring that all customers can save items with minimal friction.

Each wishlist interaction—save, remove, variant selection—is automatically recorded and reflected in analytics, helping you understand behavior patterns and buying intent.

Where Customers Interact With Wishlist

Product Page

Customers can save items directly from the product page. You can customize:

  • Button type (icon, text, or both)

  • Button placement

  • Styling and colors

The goal is to make the wishlist option visible without interrupting the Add to Cart flow.

Collection Pages

Shoppers browsing multiple items can save products faster using the wishlist icon overlay. This significantly increases engagement, especially for stores where comparison shopping is common (fashion, accessories, home goods).

Wishlist Page

A dedicated wishlist page is automatically created and displays:

  • Saved products

  • Selected variants

  • Prices

  • Add-to-cart buttons

This becomes the customer's “decision” space before purchasing.

Guest Wishlist

Guests can save items without creating an account. Their activity is tracked through temporary identifiers, giving you intent data even before signup.

This reduces friction for first-time visitors and helps you identify what matters to new customers.

Customer Account Wishlist

For logged-in users, wishlist items can be viewed from both:

  • Shopify Legacy Customer Accounts

  • New Shopify Customer Accounts (via app block)

This helps returning customers resume their shopping journey quickly.

How Wishlist Supports Conversion

Wishlists help reduce decision fatigue and encourage visitors to return later. Customers who wishlist items typically show strong buying intent, and many eventually convert—making wishlist a reliable signal for remarketing and personalization.

For assistance or additional information on the Wishlist App, our team is available at support@getflits.com.