Word of mouth marketing is the strongest form of marketing, but incentivising word of mouth marketing can take your reward program to new heights.
Building a strong referral program for your e-commerce store can not only drive growth but will introduce a lot of new customers to your brand.
Create a Simple and Engaging Referral Program:
Easy for Customers to Refer: Make the referral process seamless. Provide simple, easy-to-share referral links via email, social media, or text.
Copy Store referral URL: Simply copy the URL and share with friends Social Sharing: Provide easy social media sharing buttons on your website and in emails so customers can quickly share their referral link on Facebook and WhatsApp.
Referral Mechanics: Offer incentives for both the referrer and the referred.
Screenshot of reward set up in admin
Screenshot of referral section on reward page
Influencer Partnerships: Collaborate with micro-influencers or loyal customers to promote your referral program to their followers, creating organic, authentic buzz around your store.
Steps to promote referral program
- Promote the Referral Program via Email & SMS post purchase or after a 5 star review when the customer is more likely to refer your store
- Create a Refer a friend/Loyalty page on the website
- Embed a loyalty widget that makes it easier to gain access to referrals
Measure and Optimize the Program
Track Referral Performance: Monitor the referral count after launching your referral program, you can data of number of referrals from individual customers from their customer profile.
Test and Refine Incentives: Tweak the incentives that would drive more referrals.
Analyze Customer Behavior:
Encourage Repeat Referrals with Loyalty Programs
To encourage repeat referrals you need to provide a top-notch customer support. Promote referral and referral rewards in all your post purchase activities.
Conclusion:
An effective referral program for your e-commerce store isn't just about offering discounts—it’s about creating a customer-driven community where people feel connected to your brand.