Introduction

Rewarding shoppers with points on their birthday helps boost loyalty and engagement year-round. Birthday points show your customers that they are valued and give them a reason to celebrate with your brand.image.jpg

Steps to Give Birthday Points

  1. Navigate to Premium Tools > Loyalty & Rewards Setup > Earning Rules.

  2. Click Add Ways to Earn and select Birthday from the earning rule options.

  3. Enter the number of birthday points to award and add a helpful comment for your team (e.g., “Birthday points”).

  4. (Optional) Create urgency by setting an expiry (in days) for redeeming birthday points.

  5. Ensure the rule status is set to Active and click Save to apply changes.

  6. Enable mail and push notifications using the checkboxes to alert customers when they earn birthday points.

Important Notes

  • Birthday points are issued once every 365 days based on the birthdate in the customer’s profile.image.jpg

  • Customers must submit their birthdate at least 24 hours before their actual birthday to qualify for that year’s reward.image.jpg

  • Points expire after the period you set (e.g. 1 day), motivating quick redemption.image.jpg

  • The rule can be deleted at any time if it is no longer needed.

  • For any questions, contact support@getflits.com.

FAQs

Q. Can I control how long customers have to redeem birthday points?
A. Yes, set an expiry in days to create urgency and encourage same-day or limited-time redemption.

Q. How often can a customer receive birthday points?
A. Birthday points can only be earned once per year per customer profile.

Q. What happens if a customer adds their birthdate on their birthday?
A. They must add their birthdate at least 24 hours before their actual birthday to receive points for that year.

Q. Do notifications go out automatically?
A. Mail and Push notifications are sent automatically if enabled, letting customers know when they’ve earned birthday points.

Q. Can the birthday rule be removed or edited?
A. Yes, merchants can delete or adjust the rule any time as business needs change.image.jpg

Need Help?

Contact us at support@getflits.com for further help or understanding of this rule.