What is " Credit after first order"?
Customer Retention Tactics to Get new Customers to Purchase More.
This is true for most businesses, especially in the crowded online e-commerce arena where ad impressions, clicks and conversions always seem to be increasing in cost, making new customers more and more expensive to acquire.
Knowing that it's cheaper to get a new customer to purchase from you again, ask yourself when was the last time you truly made an effort to re-engage your current customers to get them to come back?
In this case study, we would like to share one strategy to target your new customers and get them to purchase again.
Surprise through store credits to your customers
The way you implement store credits as a customer service strategy should depend on what you sell and what your customer base is like.
Giving unexpected credits through " credit after first order", also plays to the law of reciprocity which refers to responding to a positive action with another positive action.